Business strategy in the online industry : market and network strategy in multi-layered industries
Christian Göttsch. With a foreword by Hans A. Wüthrich
| Year of publication: |
2000 ; 1. Aufl
|
|---|---|
| Authors: | Göttsch, Christian |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. [u.a.] Wiesbaden : Gabler |
| Subject: | Konvergenz der Medien | Digitale Dienste | Web-based service | Internet | Electronic Commerce | E-commerce | Mediensektor | Media industries | Wettbewerbsstrategie | Competitive strategy | Strategisches Management | Strategic management | Netzwerkökonomik | Network economics | Theorie | Theory | Deutschland | Germany | Welt | World | Softwareindustrie |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XV, 323 S graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: München, Univ. der Bundeswehr, Diss., 2000 |
| ISBN: | 3-8244-7318-6 |
| Classification: | Marketing ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001526694