Business strategy, marketing organization culture, and performance
Year of publication: |
2011
|
---|---|
Authors: | Slater, Stanley ; Olson, Eric ; Finnegan, Carol |
Published in: |
Marketing Letters. - Springer. - Vol. 22.2011, 3, p. 227-242
|
Publisher: |
Springer |
Subject: | Business strategy | Organizational culture | Performance | Configuration theory | Strategy implementation | Miles and snow | Marketing organization |
-
Exploring the impact of aligning business and IS strategy types on performance in small firms
Pollard, Carol E., (2015)
-
How important is culture? : an inside look at Keller Williams Realty
Larcker, David F., (2015)
-
Decoding culture : tools for behavioral strategists
Koçak, Özgecan, (2024)
- More ...
-
Slater, Stanley, (2008)
-
KEYNOTE ARTICLE - Managing Design for Competitive Advantage: A Process Approach
Olson, Eric M., (2000)
-
Integrating Contemporary Strategic Management Perspectives
Cravens, David W., (1997)
- More ...