Business Success in China

edited by Markus B. Hofer, Bernhard Ebel

China is the world’s largest power region, achieving economic growth rates that exceed those of most industrialized countries. In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: "Opportunities and Challenges in China", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations. Written for: Practitioners in international companies doing business or planning business activities in China Keywords: Asia Business Success China Corporate Strategy Market Entry

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Year of publication:	2007
Other Persons:	Hofer, Markus B. (contributor) ; Ebel, Bernhard (contributor)
Publisher:	Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg
Subject:	Internationaler Markt \| International market \| Internationaler Markteintritt \| International market entry \| Deutsch \| German \| Erfolgsfaktor \| Success factor \| China \| Auslandsmarkt \| Markteintrittsstrategie \| Unternehmenserfolg
Description of contents:	Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (VIII, 275 p. 56 illus, digital)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Literaturangaben The Rise of the Dragon; The Chinese Consumer Puzzle - Placing Branded FMCG in the Chinese Market; After the Hype: Investment in China?; The China Boom - What's Left for Us?; Tao, Strategy and Li; Conquering the Dragon - Entry Strategies for the Chinese Market; Competing in the Dragon's Den: Strategies for a Changed China; Business Strategy in China's Transformation; A Guide to Business Success in China for Foreign Enterprises; Effective Pricing Strategies for Foreign and Chinese Companies; The Run to China - and the Need of Better Information and Analysis Market Research as a Module in Market Strategies in ChinaLegal Constraints on Business in China; Successful Business Relations with China - To-Dos and Taboos; The Insurance and Banking Sectors in China; Automotive Dragon Power in China; Business Development in China: Volkswagen's Involvement in this Emerging Market; Engineering Business in China; Market Entry and Business Success in PR China - The Case of MAN Roland; Invest in China - How to Find the Right Location
ISBN:	978-3-540-34615-9 ; 978-3-540-34614-2
Other identifiers:	10.1007/978-3-540-34615-9 [DOI]
Classification:	Unternehmensführung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013520635