Business superbrands : an insight into Britain's strongest B2B brands 2002
[authors: James Curtis ; Jenny Levin ; Mark Tungate. Ed.-in-chief: Marcel Knobil]
| Year of publication: |
2002
|
|---|---|
| Other Persons: | Curtis, James (contributor) ; Levin, Jenny (contributor) ; Tungate, Mark (contributor) ; Knobil, Marcel (contributor) |
| Publisher: |
London : Superbrands |
| Subject: | Industrial marketing | Great Britain | Brand name products |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 118 S. : überw. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-9528153-8-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004766104