Business-to-Business communication in a dynamic environment : a systematic adductive analysis referring to ramp-up management
Year of publication: |
October-December 2018
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Authors: | Gesell, Claudia ; Glas, Andreas ; Eßig, Michael |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 25.2018, 4, p. 339-355
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Subject: | Business-to-Business communication | organizational buyer relationship management | ramp-up management | buyer-supplier relationship | information exchange in dyads | literature review | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Kommunikation | Communication | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics | Interne Kommunikation | Internal communication |
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