Business to business market research : understanding and measuring business markets
Ruth McNeil
| Year of publication: |
2005
|
|---|---|
| Authors: | McNeil, Ruth |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Industrial marketing | Research | Business-to-Business-Marketing | Marktforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 310 S. : Ill., graph. Darst. 24cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Published in association with the Market Research Society Hier auch später erschienene, unveränderte Nachdrucke |
| ISBN: | 0-7494-4364-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004826695