Business-to-business marketing : a strategic approach
Michael H. Morris; Leyland F. Pitt; Earl D. Honeycutt
| Year of publication: |
c2001 ; 3. ed.
|
|---|---|
| Authors: | Morris, Michael H. ; Pitt, Leyland F. ; Honeycutt, Earl D. |
| Publisher: |
Thousand Oaks, Calif.[u.a.] : Sage Publ. |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XXIII, 536 S. Ill., graph. Darst. 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 507-516) and index |
| ISBN: | 0-8039-5964-8 ; 978-0-8039-5964-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001535221