Business-to-business marketing as a key factor for increasing service revenue in China
| Year of publication: |
2007
|
|---|---|
| Authors: | Gebauer, Heiko ; Wang, Chunzhi ; Beckenbauer, Bernold ; Krempl, Regine |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 22.2007, 2, p. 126-137
|