Business-to-business marketing communication : value and efficiency considerations in recessionary times
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Rizomyliotis, Ioannis ; Konstantoulaki, Kleopatra ; Kostopoulos, Ioannis |
| Publisher: |
Cham, Switzerland : Palgrave Macmillan |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Werbeplanung | Advertising planning | Konjunktur | Business cycle | Werbewirkung | Advertising effects | Italien | Italy | Zypern | Cyprus | Griechenland | Greece | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiii, 92 Seiten Illustrationen 23.5 cm x 15.5 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Hier auch später erschienene, unveränderte Nachdrucke |
| ISBN: | 978-3-319-58782-0 ; 978-3-319-86474-7 ; 3-319-58782-X ; 978-3-319-58783-7 |
| Other identifiers: | 10.1007/978-3-319-58783-7 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011663685