Business-to-Business-Marketing : Erfolg mit kleinen Geschäften: Smart Account Management im Business-to-Business-Marketing
Ch. Belz und Ch. Schmitz
| Year of publication: |
2008
|
|---|---|
| Authors: | Belz, Christian ; Schmitz, Christian |
| Published in: | |
| Publisher: |
St. Gallen : Univ., Inst. für Marketing und Handel |
| Subject: | Business-to-Business-Marketing | Kundenmanagement | Direktmarketing | Klein- und Mittelbetrieb |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [imh.unisg.ch] |
| Extent: | 136 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Nebent.: Dialogmarketing für Business-to-Business |
| ISBN: | 978-3-905819-06-9 ; 3-905819-06-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004923116