Business to business marketing : recent developments, new challenges ; 211th ESOMAR Seminar, Vienna (Austria), April 1997
| Year of publication: |
1997
|
|---|---|
| Institutions: | Seminar on Business to Business Marketing <211, 1997, Wien> (contributor) |
| Publisher: |
Amsterdam |
| Subject: | Marketing | Theorie | Theory | 00.04.1997 |
| Extent: | IV, 196 S. : Ill., graph. Darst |
|---|---|
| Series: | ESOMAR publication series. - Amsterdam, ZDB-ID 2588930-8. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 13 Beitr. |
| ISBN: | 92-831-1257-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000983991