Business-to-business marketing textbooks : a comparative review
Klaus Backhaus; Bastian Mell; Tatjana Sabel
| Year of publication: |
2007
|
|---|---|
| Authors: | Backhaus, Klaus ; Mell, Bastian ; Sabel, Tatjana |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 14.2007, 4, p. 11-65
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Marketing | Lehrmaterial | Teaching aid | Bibliometrie | Bibliometrics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Kommentare vh. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003583763