Business unit strategies between regionalisation and globalisation
Year of publication: |
2008
|
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Authors: | Proff, Heike |
Published in: |
International marketing ; Vol. 1. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 173-192
|
Subject: | Multinationales Unternehmen | Transnational corporation | USA | United States | Regionale Wirtschaftsintegration | Regional economic integration | Globalisierung | Globalization |
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