Business value of big data analytics : a systems-theoretic approach and empirical test
John Qi Dong, Chia-Han Yang
Year of publication: |
2020
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Authors: | Dong, John Qi ; Yang, Chia-Han |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 57.2020, 1, p. 1-9
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Subject: | Big data analytics | Business value of information technology | Digital innovation | Market performance | Social media analytics | Synergies | Big Data | Big data | Social Web | Social web | Informationstechnik | Information technology | Data Mining | Data mining | Betriebliches Informationssystem | Business intelligence system | Unternehmenserfolg | Firm performance | Online-Marketing | Internet marketing |
Saved in:
Online Resource