Business Web - Reach for the Moon
| Year of publication: |
2005
|
|---|---|
| Authors: | Oliva, Ralph A. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 14.2005, 2, p. 48-51
|