Businesses beware : consumer immoral retaliation in response to perceived moral violations by companies
Year of publication: |
May 2018
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Authors: | Loureiro, Yuliya Komarova ; Haws, Kelly L. ; Bearden, William O. |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 21.2018, 2, p. 184-200
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Subject: | consumer retaliation | service failure | service recovery | spillover | morality | justice | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Ethik | Ethics | Beschwerdemanagement | Complaint management | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Gerechtigkeit | Justice | Spillover-Effekt | Spillover effect | Unternehmensethik | Business ethics |
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