But It's Doctor Recommended and I Read the Fine Print: Antecedents to Drug Companies' Perceived Credibility
Year of publication: |
2013
|
---|---|
Authors: | Park, Jin Seong ; Hoy, Mariea Grubbs |
Published in: |
Health marketing quarterly. - Philadelphia, Pa : Taylor & Francis, ISSN 0735-9683, ZDB-ID 6394280. - Vol. 30.2013, 1 (1.1.), p. 63-79
|
Saved in:
Saved in favorites
Similar items by person
-
Tapping into Simmons OneView : a method for deconstructing aggregate data for advertising research
Park, Jin Seong, (2015)
-
Park, Jin Seong, (2013)
-
Hoy, Mariea Grubbs, (2014)
- More ...