'…But the name will never be forgotten' (Eine Bestandsaufnahme der Psychologie des Markennamens)
Year of publication: |
2012
|
---|---|
Authors: | Spörrle, Matthias |
Other Persons: | Tumasjan, Andranik (contributor) ; Becker, Florian (contributor) ; Moser, Klaus (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Extent: | 1 Online-Ressource (25 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Wirtschaftspsychologie, Vol. 10, pp. 5-14 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 12, 2008 erstellt |
Other identifiers: | 10.2139/ssrn.1833410 [DOI] |
Classification: | M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
-
The Effect of Price Advertising on Prices: Evidence in the Wake of 44 Liquormart
Waldfogel, Joel, (1999)
-
Advertising and Conspicuous Consumption
Krähmer, Daniel, (2006)
-
Reference Dependence and Market Competition
Zhou, Jidong, (2008)
- More ...
-
Strobel, Maria, (2013)
-
Tumasjan, Andranik, (2013)
-
Tumasjan, Andranik, (2013)
- More ...