Buy-one-get-one promotions in a two-echelon supply chain
Year of publication: |
2023
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Authors: | Li, Yuefeng ; Khouja, Moutaz J. ; Pan, Jingming ; Zhou, Jing |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 69.2023, 9, p. 5234-5255
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Subject: | buy-one-get-one | everyday low price | price reduction | promotion | retailing and wholesaling | Lieferkette | Supply chain | Preismanagement | Pricing strategy | Einzelhandelspreis | Retail price | Einzelhandel | Retail trade | Lagermanagement | Warehouse management |
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