Buyer Attitudes and the Continuity of Manufacturer-Retailer Relationships - This research focuses on the delisting (or unbuying) of products and what in the attitude of the buyer might lead to a delisting of all the supplier's products, thereby ending the relationship. A delisted product is defined here as one which was still being sold by other retailers. The decision to delist therefore involves ...
| Year of publication: |
1999
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| Authors: | Davies, Gary ; Treadgold, Alan |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 7.1999, 1-2, p. 79-94
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