Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Guocai Wang (Department of Marketing and E-commerce, Business School, Nanjing University, Nanjing, China), XiaoYan Wang (College of Business, City University of Hong Kong, Hong Kong), Yu Long (Department of Marketing and E-commerce, Business School, Nanjing University, Nanjing, China), Wee Chow Hou and Lim Ai Ching (Division of Marketing and International Business, Nanyang Business School, Nanyang Technological University, Singapore)
| Year of publication: |
July-September 2015
|
|---|---|
| Authors: | Wang, Guocai ; Wang, Xiaoyan ; Long, Yu ; Wee, Chow Hou ; Ching, Lim Ai |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 22.2015, 3, p. 197-210
|
| Subject: | customer loyalty to the selling firm | guanxi behavior | relationship-specific investments | salesperson brand building behavior | salesperson-owned loyalty | industrial marketing | business marketing | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople | Lieferantenmanagement | Supplier relationship management | Marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Marketingmanagement | Marketing management | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2015.1081018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011413358