Buyer's relational desire and number of suppliers used: the relationship between perceived commitment and continuance
Brian N. Rutherford, James S. Boles, Hiram C. Barksdale and Julie T. Johnson
| Year of publication: |
2008
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|---|---|
| Authors: | Rutherford, Brian N. ; Boles, James S. ; Barksdale, Hiram C. ; Johnson, Julie T. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 16.2008, 3, p. 247-257
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009884900