Buyer-seller relationships and selling effectiveness: the moderating influence of buyer expertise and product competitive position
Year of publication: |
2003
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Authors: | Wagner, Judy A. ; Klein, Noreen M. ; Keith, Janet E. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 56.2003, 4, p. 295-302
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