Buyer-seller relationships of the dental devices industry in Taiwan : perspective of relationship
Year of publication: |
July-September 2018
|
---|---|
Authors: | Wang, Yi-Sheng |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 25.2018, 3, p. 169-186
|
Subject: | Buyer-seller | dental devices industry | relationship benefits | bonding tactics | grounded theory | industrial marketing | business marketing | Lieferantenmanagement | Supplier relationship management | Taiwan | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Industrie | Manufacturing industries | Grounded Theory | Grounded theory |
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