Buyer‐supplier partnerships: flip sides of the same coin?
Year of publication: |
1997
|
---|---|
Authors: | Campbell, Alexandra |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 12.1997, 6, p. 417-434
|
Publisher: |
MCB UP Ltd |
Subject: | Business‐to‐business marketing | Channel relationships | Packaging | Partnering |
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