Buying a book as a christmas gift : two routes to customer immersion
Michela Addis and Giulia Sala
| Year of publication: |
2007
|
|---|---|
| Authors: | Addis, Michela ; Sala, Giulia |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 27.2007, 7/8, p. 991-1006
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Buchhandel | Book trade | Italien | Italy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003598938