Buying association and its impact on promotional utility
Year of publication: |
2005
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Authors: | Borges, Adilson ; Cliquet, Gérard ; Fady, André |
Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 33.2005, 5, p. 343-352
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Saved in:
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