Buying behavior and marketing decisions
Chester R. Wasson ; David H. McConaughy
| Year of publication: |
1968
|
|---|---|
| Authors: | Wasson, Chester R. ; MacConaughy, David H. |
| Publisher: |
New York : Appleton-Century-Crofts |
| Extent: | VII, 547 S. : graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004931569