Buying behaviors when similar products are available under pay-what-you-want and posted price conditions : field-experimental evidence
Torsten J. Gerpott, Christina Schneider
| Year of publication: |
December 2016
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|---|---|
| Authors: | Gerpott, Torsten J. ; Schneider, Christina |
| Published in: |
Journal of behavioral and experimental economics. - Amsterdam [u.a.] : Elsevier, ZDB-ID 2769607-8. - Vol. 65.2016, p. 135-145
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| Subject: | Pay-what-you-want | Pricing methods | Posted prices | Voluntary payments | Social norms | Cognitive effort | Buying behavior | Field-experimental research | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | USA | United States | Theorie | Theory | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.socec.2016.07.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011640541