Buying loyalty versus building commitment - Developing the optimum retention strategy
| Year of publication: |
1998
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|---|---|
| Authors: | Richards, Trevor |
| Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 26.1998, 1, p. 43-52
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