Buying & selling online
Alternative title: | Buying and selling online |
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Year of publication: |
2001 ; 1. American ed.
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Authors: | Watson, John |
Publisher: |
London [u.a.] : Dorling Kindersley |
Subject: | Internet advertising | Internet marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Trust and the online conversation : the case of online reviews
Mangold, W. Glynn, (2013)
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Search engine advertising (SEA) or organic links : do customers see the difference?
Kobylanski, Andrzej, (2012)
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Perception of humour banner advertising : a conceptual framework
Makienko, Igor, (2014)
- More ...
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Small Business Failure Rates: Choice of Definition and the Size Effect
Watson, John, (1996)
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The global financial crisis and the mutual fund flow-performance relationship
Wang, Yuchen, (2018)
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Exposing/correcting SME underperformance myths
Watson, John, (2020)
- More ...