#BuyNothingDay : Investigating Consumer Restraint Using Hybrid Content Analysis of Twitter Data
Year of publication: |
2020
|
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Authors: | Paschen, Jeannette |
Other Persons: | Wilson, Matthew (contributor) ; Robson, Karen (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics |
Extent: | 1 Online-Ressource (40 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Paschen, J., Wilson, M., & Robson, K. (2020). # BuyNothingDay: investigating consumer restraint using hybrid content analysis of Twitter data. European Journal of Marketing Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 24, 2020 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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