Buyographics : how demographic and economic changes will reinvent the way marketers reach consumers

Matt Carmichael

The changing middle class -- How the other 18 percent live -- Home economics -- The buyographics of family -- The majority myth -- The buyographics of city living -- The buyographics of aging -- The buyographics of health care -- The connected consumer -- The car culture crash

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Year of publication:	2013 ; 1. ed.
Authors:	Carmichael, Matt
Publisher:	New York, NY [u.a.] : Palgrave Macmillan
Subject:	Sozialer Wandel \| Social change \| Bevölkerungsentwicklung \| Demographic development \| Konsumentenverhalten \| Consumer behaviour \| Mittelschicht \| Middle class \| Zielgruppe \| Target group \| USA \| United States
Description of contents:	Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de]

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Extent:	XIII, 217 S. graph. Darst. 25 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Formerly CIP. - Includes bibliographical references and index Introduction -- The changing middle class -- How the other 18% live -- Home economics -- The demographics of family -- The majority myth -- The demographics of city living -- The demographics of aging -- The demographics of healthcare -- The connected consumer -- The car culture crash -- Epilogue -- Appendix 1: Methods and data -- Appendix 2: The millennial disconnect.
ISBN:	978-1-137-27863-0
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010212065