BYOB : how bringing your own shopping bags leads to treating yourself and the environment
Uma R. Karmarkar & Bryan Bollinger
| Year of publication: |
2015
|
|---|---|
| Authors: | Karmarkar, Uma R. ; Bollinger, Bryan |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 4, p. 1-15
|
| Subject: | sustainability | licensing | priming | green marketing | mixed methods | Lizenz | Licence | Öko-Marketing | Green marketing | Umwelt | Environment | Nachhaltigkeit | Sustainability |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011304641