¿Cómo mantienen su ventaja competitiva las multinacionales de economías emergentes? : el caso de CEMEX
Rafael Lucea; Donald Lessard
| Alternative title: | How do emerging markets multinationals maintain their competitive advantage? |
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| Year of publication: |
2010
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| Authors: | Lucea, Rafael ; Lessard, Donald |
| Published in: |
Universia business review : revista trimestral de Dirección de Empresas. - Madrid : Universia, ISSN 1698-5117, ZDB-ID 24675866. - Vol. 25.2010, p. 76-96
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| Type of publication: | Article |
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| Language: | Spanish |
| Notes: | Zsfassung in engl. Sprache |
| Source: |
Persistent link: https://www.econbiz.de/10009947955