Cadbury and the rise of the supermarket : innovation in marketing 1953-1975
Adrian R. Bailey and Andrew Alexander
| Year of publication: |
2019
|
|---|---|
| Authors: | Bailey, Adrian R. ; Alexander, Andrew |
| Published in: |
Business history. - London : Taylor & Francis, ISSN 1743-7938, ZDB-ID 2050203-5. - Vol. 61.2019, 4, p. 659-680
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| Subject: | Cadbury | marketing | resale price maintenance | retail | supermarket | Großbritannien | United Kingdom | Lebensmitteleinzelhandel | Food retailing | Preisbindung | Resale price maintenance | Einzelhandel | Retail trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00076791.2017.1400012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012181691