Calculating, creating, and claiming value in business markets : status and research agenda
Year of publication: |
2010
|
---|---|
Authors: | Lilien, Gary L. ; Grewal, Rajdeep ; Bowman, Douglas ; Ding, Min ; Griffin, Abbie |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 21.2010, 3, p. 287-299
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Kundenwert | Customer value | Produktgestaltung | Product design | Soziales Netzwerk | Social network |
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