Calculation of optimal product and retailer characteristics : The abstract product approach
Year of publication: |
1967
|
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Authors: | Baumol, William J. |
Published in: |
Journal of political economy. - Chicago, Ill. : Univ. Press, ISSN 0022-3808, ZDB-ID 3026-0. - Vol. 75.1967, 5, p. 674-685
|
Subject: | Marktpsychologie | Markttheorie | Produktgestaltung |
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