Calibration of utility values in conjoint measurement studies
Noreen Klein Moore, Peter D. Bennett and Michael D. Reilly
| Year of publication: |
1979
|
|---|---|
| Authors: | Moore, Noreen K. ; Bennett, Peter D. ; Reilly, Michael D. |
| Publisher: |
University Park, Pa. : Dep. of Marketing, Pa. State Univ. |
| Extent: | 18 S. |
|---|---|
| Series: | Working series in marketing research. - University Park, Pa.. - Vol. 90 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10004736218