Calling All Customers - Cell phones put survey tools right in consumers' hands.
Year of publication: |
2002
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Authors: | Long, Ju ; Whinston, Andrew B. ; Tomak, Kerem |
Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 14.2002, 3, p. 28-33
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Saved in:
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