Can a celebrity serve as an issue-relevant argument in the elaboration likelihood model?
Year of publication: |
March 2016
|
---|---|
Authors: | Lee, Younghan ; Koo, Jakeun |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 3, p. 195-208
|
Subject: | Celebrity-Werbung | Celebrity endorsement | Konsumentenverhalten | Consumer behaviour | USA | United States |
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