Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Year of publication: |
2024
|
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Authors: | Burman, Bidisha ; Verma, Swati ; Guha, Abhijit ; Srivastava, Joydeep ; Biswas, Abhijit |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 172.2024, Art.-No. 114430, p. 1-22
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Subject: | Attribution theory | Add-on fees | Partitioned prices | Price discounts | Price fairness | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | Niedrigpreisstrategie | Low-cost strategy | Preisdifferenzierung | Price discrimination | Preismanagement | Pricing strategy | Gebühr | Charges | Theorie | Theory |
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