Can advertising investments counter the negative impact of shareholder complaints on firm value?
Year of publication: |
2019
|
---|---|
Authors: | Wies, Simone ; Hoffmann, Arvid O. I. ; Aspara, Jaakko ; Pennings, Joost M. E. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 83.2019, 4, p. 58-80
|
Subject: | advertising investments | firm value | market impact | marketing strategy | shareholder proposals | stock | Unternehmenswert | Firm value | Marketingmanagement | Marketing management | Werbung | Advertising | Börsenkurs | Share price | Aktionäre | Shareholders | Shareholder Value | Shareholder value | Werbewirkung | Advertising effects | Corporate Governance | Corporate governance |
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