Can advertising make free-to-air broadcasting more profitable than pay-TV?
Year of publication: |
2012
|
---|---|
Authors: | Kesenne, Stefan |
Published in: |
International journal of sport finance. - Morgantown, W VA : Fitness Information Technology, ISSN 1558-6235, ZDB-ID 2217184-8. - Vol. 7.2012, 4, p. 358-364
|
Subject: | Fernsehprogramm | Television programme | Sportveranstaltung | Sport event | Fernsehwerbung | Television advertising | Rentabilität | Profitability | Privater Fernsehsender | Commercial television | OECD-Staaten | OECD countries |
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