Can attitude measurement predict consumer behavior?
Year of publication: |
1965
|
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Authors: | Udell, Jon G. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 29.1965, 4, p. 46-50
|
Subject: | Marktpsychologie |
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