Can claims on food packages build purchase intention? : assessing serial mediation impact of nutrition information and trust
Year of publication: |
2023
|
---|---|
Authors: | Soni, Pavleen ; Kaur, Kiranjot |
Published in: |
World review of entrepreneurship, management and sustainable development. - Genève : Inderscience Enterprises, ISSN 1746-0581, ZDB-ID 2205126-0. - Vol. 19.2023, 3/4/5, p. 292-308
|
Subject: | claims | India | moderation | nutrition information | serial mediation | trust | Indien | Vertrauen | Confidence | Lebensmittel | Food | Ernährung | Nutrition | Konsumentenverhalten | Consumer behaviour | Ernährungspolitik | Nutrition policy | Mediation | Ernährungsverhalten | Eating habit | Warenkennzeichnung | Product labelling | Ernährungssicherung | Food security |
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