Can commonality relieve cannibalization in product line design?
Year of publication: |
2013
|
---|---|
Authors: | Kim, Kilsun ; Chhajed, Dilip ; Liu, Yunchuan |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 3, p. 510-521
|
Subject: | marketing/operations interface | product line design | commonality | nondominating preference structure | price discrimination | Produktgestaltung | Product design | Fertigungsprogramm | Master production schedule | Preisdifferenzierung | Price discrimination | Theorie | Theory | Preismanagement | Pricing strategy |
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