Can complaint-handling efforts promote customer engagement?
Jesús Cambra-Fierro, Iguácel Melero-Polo, F. Javier Sese
| Year of publication: |
December 2016
|
|---|---|
| Authors: | Cambra-Fierro, Jesús ; Melero-Polo, Iguácel ; Sesé, F. Javier |
| Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 10.2016, 4, p. 847-866
|
| Subject: | Customer engagement | Complaint handling | Customer satisfaction | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Verkaufsförderung | Sales promotion | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-015-0295-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011722441