Can consumers be racist? : an investigation of the effect of consumer racism on product purchase
Year of publication: |
2011
|
---|---|
Authors: | Hill, Sally Rao ; Paphitis, Katherine |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 23.2011, 1, p. 57-71
|
Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Ethnische Gruppe | Ethnic group | Ethnische Diskriminierung | Ethnic discrimination | Australien | Australia |
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