Can cooperatives brand? : exploring the interplay between cooperative structure and sustained brand marketing success
Year of publication: |
2007
|
---|---|
Authors: | Beverland, Michael |
Published in: |
Food policy : economics planning and politics of food and agriculture. - Amsterdam [u.a.] : Elsevier, ISSN 0306-9192, ZDB-ID 194840-4. - Vol. 32.2007, 4, p. 480-495
|
Subject: | Genossenschaft | Cooperative | Markenführung | Brand management | Marketing | Neuseeland | New Zealand |
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